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Digital Marketing
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DIGITAL TECHNOLOGICAL ERA:

Digital marketing courses can be beneficial for anyone who wants to learn how to create a digital presence of a product or a service by using digital channels. Large-cap companies to entrepreneurs who ever want to promote their products or services need an online presence, therefore those digital marketers or agencies offering such services are highly in demand.

Why are the best online digital marketing courses in demand?

Since its’ a digital era and everything is present digitally therefore the best digital marketing coursesare in demand as they provide individuals with the knowledge and skills necessary to navigate the rapidly evolving digital landscape, create effective marketing campaigns, and reach a wider audience.

This course is for everyone, including:

  • Established business owners to entrepreneurs
  • Marketing professionals who wants to enhance their skills and knowledge in digital marketing
  • Students or recent graduates who wants to pursue a career in digital marketing
  • Freelancers or consultants who wants to provide digital marketing services to clients

Or anyone interested in learning more about digital marketing and how it can be used to reach and engage more customers online, then this program is for them.

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Ziyyara’s Comprehensive Digital Marketing Course Online Includes 25 Imperative Modules:

This course is a combination of various modules that cover topics such as SEO, PPC advertising, social media marketing, email marketing, content marketing, analytics, mobile marketing, and e-commerce.

After the completion of the course a learner will be awarded with a digital marketing course online with certificate that can kick-start their digital marketing career

The curriculum is split into 6 sections that incorporate 25 Imperative Digital Marketing Modules, followed by 8 Masterclasses. After that, we provide 3 Capstone Projects with 9 Super Specialization Badges.

Module 1: Marketing Foundation
  • History of Marketing
  • Traditional vs. Digital Marketing
Module 2: Digital Marketing Ecosystem
  • The Current Opportunity
  • Digital Marketing Channels, Career & Consumer Journey
Module 3: Digital Consumer Behaviour
  • Digital Consumer Journey
  • Understanding Online Business Goals
Module 4: Digital Visibility Strategy
  • Website Planning
  • Local Visibility
  • Social Media Visibility
Module 5: Online Lead Strategy
  • Need of Online Advertising & Types
  • Media Buying Principles
  • Nurturing & Lead Funnels
Live-Tools Walkthrough: Google Forms, Survey Monkey, Google Drive, Google Advanced Search
Learn how to make a business & its products more visible to online prospects
Module 6: Graphic Designing For Business
  • Graphic Design Fundamentals
  • Designing- Marketing Kits
  • Designing Online Documents
Module 7: Video Marketing For Business
  • Video Creation Strategy
  • Importance of Video Marketing
  • Types of Online Videos
  • Building Explainer Video Scripts
  • Live Exercise: Creating Explainer Videos
  • YouTube Marketing
  • Customizing Youtube Channel
  • Youtube Profile & Post Best Practices
  • Live Exercise: Youtube Customization & Upload
Module 8: Building Your Business Website
  • Buying Domain & Hosting
  • Understanding C-panel
  • Installing WordPress
  • Customizing Theme
  • Building Home Page & Blog
  • Adding One Squeeze Page
  • Customizing Menu
  • Customization Practice & Doubt Session
Module 9: Social Media Optimization For Business
  • Social Media Introduction
  • Exploring Different Social Media Networks
  • Optimizing Your Facebook Pages For Business
  • Optimizing Businesses Presence on Twitter
  • Linkedin Profile Optimization
  • Instagram Marketing
Module 10: Search Engine Optimization
  • What is SEO
  • Keyword Selection & Mapping
  • Content Optimization
  • On-Page SEO & HTML Tag Optimization
  • Off-Page SEO & Link Building
  • Local SEO
Module 11: Web Analytics & Traffic Reporting
  • Setting Up Google Analytics
  • Overview of Key GA Reports from Existing Data
  • Other Analytic Tools
  • Live Exercise: Analytics Report Audit
Live-Tools Walkthrough:
Canva, Youtube, Raw Shorts, Biteable, WordPress, SEO Power Suite, SEMRush, Facebook, Google Trends, LinkedIn Ads, Instagram
Module 12: Landing Page Optimization
  • Anatomy of Landing Page
  • Strategizing Landing Page-Live
Module 13: Online Advertising & Google Ads
  • Introduction to Paid Marketing
  • Programmatic & Direct Ads
  • Introduction to Search Ads
  • Google Ads Search (PPC) Advertising
  • Search Campaign Best Practices
Module 14: Display Advertising
  • Introduction to Display Advertising
  • Live Display Campaign Creation Overview
Module 15: Video Advertising
  • Introduction to Video Advertising
  • Video Ad Campaign-Live Walkthrough
Module 16: Facebook Advertising
  • Introduction to FB Ads- Lead Generation, Engagement, Website Visits Etc.
  • FB Ad Campaign Creation-Live Walkthrough
  • FB Ads Best Practices
Live-Tools Walkthrough:
Google Ads, Facebook Ads
Module 17: Email Marketing
  • Importance of email marketing
  • How to write effective mails
  • Email Strategy Creation
  • Email Marketing Tool
  • Email reporting & analysis
Module 18: Remarketing & Rebranding
  • Cookie vs Data-Based Remarketing
  • Setting Up Remarketing Pixel
  • Display Remarketing Campaign-Live Walkthrough
  • Search Remarketing Campaign-Live Walkthrough
Module 19: Inbound Marketing
  • What is Inbound Marketing
  • How to Generate Content Ideas
  • Building Content Calendars
  • Content Repurposing
Module 20: Web Content Writing
  • Content Writing Essentials & Tools
  • Content Writing For Business Websites
  • Content Writing For Ecommerce Websites
  • Copywriting vs. Content Writing
Live-Tools Walkthrough:
Mailchimp, Leadsquared, Google Remarketing, Facebook Remarketing
Module 21: E-commerce & Marketplace Marketing
  • E-commerce on Social Media Platforms
  • Setting Up Your E-commerce Store
  • Selling on Marketplaces
  • E-commerce Store Marketing
Module 22: Personal Branding & Influencer Marketing
  • What is Personal Branding & Influencer Marketing
  • Key Personal Branding Platforms
  • Personal Branding 60 Days Roadmap
  • Making Money with Digital Products
Module 23: Affiliate Marketing & Google Adsense
  • Introduction to Online Money Making
  • Introduction to Affiliate Networks & Payment Models
  • Signing up for Affiliate Programs
  • Selecting an Offer
  • Earning With Google Adsense
Module 24: Earning As A Digital Marketing Freelancer
  • Freelancing Platforms
  • Building Freelancing Profile
  • Live Walkthrough: How to Grab Projects
  • How to Price your Services

Get yourself prepared to apply for digital marketing jobs

Module 25: Interview Process & Preparation

  • Placement Process Introduction
  • Understanding your Career Path
  • Ensuring your Skill Proficiency
  • How a Great CV Looks Like
  • Live Exercise: Creating Customized Cover Letters
  • Mock Interviews
  • Masterclass 1: Social Media Client Handling
  • Masterclass 2: Online Reputation Management
  • Masterclass 3: Marketing Automation
  • Masterclass 4: Conversion Rate Optimization
  • Masterclass 5: SEO & Link Audit
  • Masterclass 6: Integrated Marketing Strategy
  • Masterclass 7: Growth Hacking
  • Masterclass 8: Brand Revamp

Capstone Projects 1: Specialization in SOCIAL MEDIA MARKETING

Specialization Badges

  • Social Media Content Planning
  • Social Media Content Amplification
  • Social Media Audience Management

Capstone Projects  2: Specialization in SEARCH ENGINE OPTIMIZATION

Specialization Badges

  • SEO Keyword Planning & Mapping
  • SEO Content & Tag Restructuring
  • Advanced Link Building

Capstone Projects 3: Specialization in ONLINE ADVERTISING

Specialization Badges

  • Search Engine Advertising
  • Social Media Advertising
  • Display, Video & Remarketing Ads
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